Entertainment that builds brands and businesses
Dave Roberts is a strategy and commercial consultant in branded entertainment, working with brands, media owners, rights holders and creative studios.
Who I work with
Media owners, publishers and rights holders
From selling inventory to selling entertainment- Studio and team strategy
- Content slates and pricing
- Campaign, creative and channel strategy
- Partnership commercialisation
Creative studios and production companies
From what you make to the problems you solve- Proposition development
- Sales narrative and credentials
- Go-to-market and rollout
Consumer brands
From buying attention to building audiences- Branded entertainment strategy
- Entertainment and cultural partnerships
- Original formats and series
- In-house, agency or both
Clients include
Expedia Group, BBC Studios, Sony Music, Fremantle, Pernod Ricard Group, The Ivors Academy, Ralph Entertainment, Pixel Artworks, Analog Studio
Industry roles
Cannes Lions Entertainment juror
President, Eurobest Entertainment
Global Advisor, Branded Content Marketing Association
Recognition
Digiday 2026: In-House Content Studio of the Year and Content Marketing Partner of the Year (E Studio, Expedia Group Advertising)